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vini.vieira

About

Hi, I’m Vini.

UX/Product Designer in Brasília. Today I work at G4F for Itamaraty, Brazil’s Ministry of Foreign Affairs, designing systems used by citizens and diplomats around the world.

Vinicius Vieira, smiling, wearing a dark suit outdoors

My path wasn’t a straight line. I graduated in Physical Education, moved into marketing, did an MBA at FGV and, somewhere along the way, found UX.

Nobody mentored me at the start. I learned from books, from courses and from jumping into real projects. Since my first job I’ve run the research and facilitated the workshops myself, and that’s how I learned the craft.

Then came a postgraduate degree in UX at PUC-RS, and code. Today I’m studying Machine Learning and Software Development. Marketing taught me to think about business and data. Code keeps me close to the people who build what I design.

I’m autistic (level 1), and it shapes how I design: I know firsthand how much a clear, predictable interface matters.

Off the clock

  • Final Fantasy XIV
  • Final Fantasy
  • Dark Souls
  • Other JRPGs
  • Open source
  • Writing about UX
Vinicius during a workshop, talking in front of a wall of colored sticky notes
Workshop at Brasal, 2022.

Toolbox

Experience

  1. 2023 - now

    Itamaraty, via G4F · UX Design Specialist

    One of four UX designers at Itamaraty, I own about three of the ministry’s systems, used by citizens and diplomats around the world, with WCAG 2.2 as the bar. I led the team’s Material UI-based design system: built it hands-on in Figma with AI agents, aligned it with the developers and delivered it to the client. Today I’m its curator, maintaining and testing it, and my systems are the first to adopt it.

  2. 2022 - 2023

    Brasal (Coca-Cola) · UX Designer

    I owned UX end to end at the largest Coca-Cola bottler in central Brazil. I redesigned the Smart Fridge app, took retailer registration from paper to a digital platform, and built the UI style guide the team used across web, Android and iOS, all within Coca-Cola’s global guidelines.

  3. 2021 - 2022

    Instabuy · UX Designer

    I designed both sides of a supermarket e-commerce SaaS: the back office where store owners manage products, orders and deliveries, and the shopping experience of their customers. I also led the redesign of the company website.

Before UX

Education

Writing

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