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Coca-Cola Smart Fridge (Brasal Refrigerantes)

Project Description

Redesign of the Coca-Cola Smart Fridge app to improve usability, expand payment options, and enhance security features.

Project Credits

UX/UI Designer: Vinicius Vieira

Product Owner: Leticia Miranda

Development Team: Brasal Dev-Team

Release Date

May 10, 2023

Coca-Cola Smart Fridge (Brasal Refrigerantes)
About the project

Brasal Refrigerantes, the largest Coca-Cola distributor in Brasília and surrounding areas, introduced Smart Fridges into residential condominiums to modernize the vending experience. These smart fridges allow users to purchase products via an app, but the previous system had several issues:

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Key problems included:

  • Difficulty scanning QR codes to unlock the fridge.
  • Limited payment options (credit cards only).
  • Frequent app crashes and performance issues on most mobile devices.
  • Lack of security features, which allowed users to bypass the system and exploit the fridge's inventory.

Our goal was to redesign the app, improve its performance, and make the experience smoother, safer, and more intuitive.

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The solution

To solve the issues, we redesigned the Coca-Cola Smart Fridge app with a focus on user experience and functionality.

The updated app now includes multiple payment methods such as credit cards and digital wallets, smoother navigation, and real-time feedback to the user during the purchase process. We improved the QR code scanning process, reduced app crashes, and introduced stronger security measures to ensure the fridge locks after each transaction. Additionally, we added notifications to remind users when the fridge needs to be refilled and promotional offers to incentivize regular use.

  • Expanded Payment Options: Introduced multiple payment methods including digital wallets, bank transfers, and loyalty points, in addition to credit cards.
  • Enhanced Security: Improved the system’s tracking capabilities to ensure users could only take the products they paid for. The app now sends real-time notifications and records every interaction with the fridge.
  • Improved User Journey: The app was redesigned with a focus on simplifying the steps needed to make a purchase, providing users with clear feedback at every stage of the process.
  • Technical Optimizations: Addressed API issues, improved compatibility with various devices, and resolved bugs that led to frequent crashes. The QR code scanning functionality was significantly improved.

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    Results

    While the project is still in the development phase, early usability tests have shown promising results:

    • Increased Payment Flexibility: Users now have more ways to pay, which has broadened the potential customer base.
    • Enhanced Security: The system’s new security protocols have greatly reduced inventory theft and improper use.
    • Better User Engagement: Feedback from test users indicates that the simplified process and promotional incentives make them more likely to use the app frequently.
    • Optimized Performance: The app’s performance issues have been significantly reduced, leading to fewer crashes and smoother operation across devices.

    Expected outcomes include higher sales, better user satisfaction, and an overall improved operational workflow for Brasal Refrigerantes.

    Coca-Cola Smart Fridge (Brasal Refrigerantes)
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    Coca-Cola Smart Fridge (Brasal Refrigerantes)

    Redesign of the Coca-Cola Smart Fridge app to improve usability, expand payment options, and enhance security features.

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