Coca-Cola Customer Registration Platform for Brasal Refrigerantes

This platform was designed to enhance the registration process for businesses interested in selling Coca-Cola products, a key service provided by Brasal Refrigerantes, one of the largest distributors in the Distrito Federal. The platform enables potential sellers to submit necessary documents, photos, and other materials to initiate the registration process while also tracking their application status in real-time.

Brasal Refrigerantes faced a major challenge with its traditional paper-based system for registering businesses interested in selling Coca-Cola products. The process was slow, prone to errors, and caused delays in the approval pipeline. To solve this, we designed a digital registration platform that streamlined the process for potential vendors.

The platform allowed users to submit documents, photos, and other necessary materials directly through an intuitive user interface. The system provided real-time updates on the status of applications, which significantly improved communication between Brasal, vendors, and its sales team. In addition, the platform integrated smoothly with Brasal’s internal systems, ensuring that the sales process remained fast and efficient.

Sales representatives also gained access to performance dashboards, where they could track their sales figures and the progress of each of their requests, giving them the tools to work more proactively.

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Field Support and Device Integration:

Since many potential Coca-Cola vendors do not have access to computers, Brasal Refrigerantes equips their sales team with tablets and, in some cases, smartphones. This enables sales reps to assist vendors in the field, helping them complete registration forms or troubleshoot incomplete applications. The platform is optimized for desktop, tablet, and mobile use, ensuring accessibility across different environments—whether in-office or in the field.

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The digital platform transformed Brasal Refrigerantes' registration process, drastically reducing the time it took for potential Coca-Cola vendors to submit and complete their applications. This improved not only the vendor experience but also the internal operations at Brasal.

Key impacts:

• A 40% reduction in processing time for new vendor registrations.
• Streamlined communication between Brasal, potential vendors, and sales representatives.
• Improved operational efficiency for the sales team, leading to faster approvals and a stronger partnership with Coca-Cola.

By embracing digital transformation, Brasal enhanced both its internal operations and its reputation in the market, positioning itself as a leader in efficiency and customer satisfaction within the Distrito Federal region.

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