Coca-Cola Customer Registration Platform for Brasal Refrigerantes

This platform was created to modernize and accelerate the vendor registration process for businesses interested in selling Coca-Cola products  a key operation for Brasal Refrigerantes, one of the largest Coca-Cola distributors in Brazil.

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Before the redesign, the process was fully manual: paperwork, spreadsheets, and long approval cycles that often took weeks. Vendors had no visibility into their application status, and Brasal’s internal team spent countless hours handling repetitive administrative tasks.

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"The goal was clear — replace bureaucracy with a seamless, digital experience that could handle the full registration journey end to end."

We designed and delivered a digital registration platform that centralized the entire process, from document submission to approval, while providing transparency and real-time updates for vendors and Brasal’s internal teams.

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The platform allows users to upload required documents, photos, and data directly through an intuitive interface. Real-time status tracking improved communication between Brasal, its sales representatives, and new vendors, reducing friction and wait times across the entire flow.

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- Streamlined Workflow: Vendors can complete applications online and track progress instantly.

- Real-Time Visibility: Automated updates keep both vendors and sales teams informed throughout the approval process.

- Internal Integration: The platform connects seamlessly with Brasal’s internal systems to ensure fast validation and data accuracy.

- Cross-Device Accessibility: Optimized for desktop, tablet, and mobile, crucial for sales teams working in the field.

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Field representatives were equipped with tablets and smartphones, enabling them to assist potential vendors in remote locations, bridging the gap between physical sales operations and digital processes.

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"The new platform not only simplified onboarding but transformed how Brasal manages and scales its vendor relationships."

The new system has drastically improved operational efficiency, vendor satisfaction, and internal alignment, reshaping a process that was once manual and fragmented into a fast, data-driven workflow.

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- 40% faster vendor registration and approval times.

- Streamlined communication between Brasal, vendors, and field sales representatives.

- Higher conversion rates of vendor applications due to easier onboarding.

- Improved internal efficiency, freeing staff from repetitive administrative work.

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By embracing digital transformation, Brasal strengthened its reputation as a leader in operational excellence and customer experience within the Distrito Federal region, setting a new standard for how Coca-Cola distributors onboard and support their partners.

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What used to take weeks now takes days and the process finally reflects the agility of the brand behind it.